In the last issue, we talked about tapping into the power of using Twitter for marketing. I n this issue, we are going to go over some of the pros and cons of using Twitter for marketing.
As we well know Twitter can be a great marketing tool, but you still may be wondering if marketing your website, blog, products, or service through Twitter is a good idea. In most cases, it is, but as with any new method you try, you should first familiarize yourself with the pros and cons.
- The pros
Twitter is massive and it’s free to join, which is a definite plus. All you need is an internet connection. If you don’t already have a profile set up I highly recommend that you go over to Twitter.com and sign up. The process is very easy. All you have to do is select a username, password, and provide your email address. Unlike many other marketing methods, it requires no investment other than time.
As we discussed in the last issue, before marketing your business on Twitter, you need to develop a list of contacts. You start by looking for other members to follow and grow your list from there. Since Twitter has over 200 million members, this can be relatively easy using the search feature, I mentioned in the last issue. Here is that link again:
Tip: To improve your results, always aim for your target market when you are looking for people to follow.
Your tweets always go to your followers. Unlike other forms of marketing like email, banners ads and even other social sites like Facebook, every tweet goes to all of your followers and posts directly to your Twitter feed for everyone to see. Unless you send a direct message (DM) or tweet directly to someone using the @ symbol, which is used to call out usernames in Tweets.
Here is an example: "Hello @cooluser". You can use anyone’s @username to mention them in Tweets.
Here is a link to the Twitter glossary, where you can find out more about using symbols:
Tweets are easy to create. They take less than a minute to write and send. But, don’t let that fool you they can still be very effective when it comes to getting your products and services noticed.
Twitter has global reach. You can advertise your website, blog, product or service to people all over the world. In terms of marketing, this gives you a lot of potential. You can use it to build brand recognition, drive traffic, generate interest, as well as increase sales.
- The cons
The biggest con I have found while using Twitter is that it can be addicting and distracting. Yes, your main goal is to use Twitter for marketing, but you may find yourself easily distracted when you start reading other peoples messages. The more interesting conversations you join in the more time you may want to spend tweeting.
Many people use it incorrectly and they end ups sounding too spammy. If you don’t proceed with caution and the majority of your messages sound like advertisements you won’t receive the response you’re hoping for. Twitter is about connecting with other users, not solely for soliciting sales online.
Twitter is full of activity. Did you know that users generate over 300 million tweets a day, and most users follow hundreds if not thousands of profiles? This means if you if you only tweet once or twice a day, your tweets are quickly lost in your follower’s feeds.
Twitter isn’t great for visual content, while it is evolving to include other forms of media it’s still mostly text based. If you want to share a lot of photos, Pinterest or Instagram may be a better idea for hosting them and then sharing them with your Twitter followers in a tweet that includes a link.
And of course you are limited to 140 characters, which can be a challenges if you have a lot to say. If you have trouble expressing your thoughts in just a few words you can try braking up your messages into individual, sentences that you tweet in a row almost like a story. Just make sure your individual tweets make sense or your followers will get lost in the conversation and loose interest.
Make sure you look for your next issue soon. We will be talking about using Twitter to build your email list.