In the last issue, we talked about dos and don’ts of marketing on Twitter. In this issue, we are going to go over some of the common mistakes you should avoid making even when sending tweets.

Millions of people are using Twitter to connect with each other all over the world, but when it comes to using it for marketing there are some things you should avoid doing because it will hinder your chances of success.

- Not using your picture as your profile avatar!

I'm sure you've seen it. Some users don’t post their real picture. Admittedly, a cartoon picture, or a cheaply made company logos is better than no picture at all. But the bet picture you can use if you want to make a good impression and get people to remember you is a photo of your face.

When you post your own picture it lets others know that you are real and that you’re confident enough with what you do to let others see you. You want people to recognize you as a leader in your market and having a face to go with a name always helps. A nice smile never hurts either.

- Automatically sending the wrong type of direct message through an AutoDM.

In chapter two we talk about using the tool Future Tweets that automatically sends messages to people who follow you. What we didn't talk about was sending the wrong type of message with this tool and how it can lose you followers.

Direct messages can be seen as impersonal and pushy when they aren't written properly. If you decide to use a tool that automatically send messages to your new followers keep it simple and friendly. A message saying ‘thanks for following me’ is fine, but sending automated messages promoting your business or product is not a good idea and most instances people will click the unfollow button right away.

- Trying to build a huge following before you have done some tweeting.

People will not be interested in following you when they click on your Twitter page to see what you've got, and notice you don't have much. You need to have tweeted more than, "Trying to figure this Twitter out" and "I think I've got it figured out now."

If you don't know what to say, try "retweeting" (RT) some other peoples' tweets that that are related to your niche. Read what other people are tweeting about and reply to them, this will help start up a conversation. Talk about market related news, what you're doing on your business right now. That will give you several tweets to get the ball rolling.

- Tweeting promotion after promotion.

Yes, you’re using Twitter to promote your business, but posting one offer after another will only cause people to ‘unfollow’ you. When people look at your timeline and notice that you aren't posting anything of value to them they will quickly move on.

There are millions of Twitters to follow, why should they follow you when you're only tweeting about promotions? Remember this basic rule of sales "people want to know what's in it for me"?

Always remember, Twitter is a social network filled with real people and you have to keep that in mind before you post a tweet. When you are using Twitter for marketing you must learn how to communicate and build good relationships with your followers before you start sending them promotions.

Even if you already have a good list of leads, it is still not a good idea to barrage them with promotions. As we have talked about before, promotional tweets should be sent only in limited numbers.

These are just a few of the more common mistakes committed by new and old tweeters alike. Take note of them and don’t make the same mistakes.