In the last issue we talked about to get using Twitter to market your business. In this issue, we are going to go over some great reasons to use Twitter to market your business.

Are you already using Twitter? If you are than chances are, you’re only using it to communicate with a few followers, friends and family. As we discussed in the last issue, this is the most common use of this massive social network; however, it has the potential to be so much more. When properly managed, it can be very effective marketing tool.

Simply hearing that Twitter is a great marketing tool is nice, but like many business owners and entrepreneurs, you may be a little lost and confused when it comes to understanding why. That’s we are going to discuss some of the best reasons why you should start using it to market your business, products and services right away.

- Reach a large market

As we already know, there are well over 200 million active users on Twitter and it is rapidly growing in popularity every day. When it comes to marketing, this gives you almost instant access to a large audience of consumers who are interested in what you have to offer. While you won’t be able to communicate will all the members, the potential of reaching a targeted percentage of them is very powerful.

The first place to start is by making connections and building a list of followers. One place to start is to search Twitter for other users who are interested in the types of products and services you offer. You can also search for members based on email address, name, and location. Of course, you can add anyone to your list of contacts, but it’s more effective to aim for your targeted market.

- Build a following and your brand

If you are new to Twitter, you may not realize that you can create your personal or business brand and virtually dominate your market, simply by setting up a profile and building a list of followers.

Once you've set up your Twitter account you’ll want to work on your profile. Take time to customize the look and feel of your page so that it reflects the products and services you offer. Pay close attention to your bio, because this is what people will read before they decide whether they want to follow you.

You only have 160 characters to describe who you are and what you do, so you have to make it good! You’ll also want to add a good profile picture and header photo to make your business attractive and memorable.

To find out more about properly setting up you profit go here:

Next, you’ll want to start growing your list of followers. If you already have a list of business contacts, you can jumpstart the process by that are inviting them to follow you. Start by putting link's in your emails, on your websites and blogs asking people to follow you. You can take it a step further by putting your Twitter url on your business card, so that you can gather followers offline as well.

- Discreet advertising

While there are no rules against advertising on Twitter, there are rules against spam. For that reason, avoid sending large, bulky unsolicited advertisements. For example, encourage people to view your latest blog post, but do so no more than twice a day. Any more and your Tweets may be classified as spam.

To increase your success, cleverly write your tweets. It’s easy to make ads appear as if they aren’t even advertisements at all. As I mentioned above all you have to do is briefly discuss your products and ask for feedback. This still gets consumers to view the product, but without the pressure to buy and it will get much more positive results than simply listing products with their selling price.

Keep in mind that when you tweet about a product or service that you have to offer, it’s an easy way to create a buzz and generate interest. The more interesting you make your product or service sound in your tweets, the more buzz you can generate and the more likely it will be that people comment and share your tweets with others.

These are just a few reasons why you should give marketing on Twitter a try. While others use it solely for social purposes, you can easily turn it into an effective promotional tool for your business.

Make sure you look for your next issue soon. We will be going over some beginner marketing tips that you can start using on Twitter right away.

Until then